HUMMINGBIRD ALGORITHM OF GOOGLE SEARCH IS A GOOD NEWS FOR WHITE HAT SEO TECHNICIANS
There is no doubt that need for an online presence is essential for all but bear in mind that it has become very competitive now to do the SEO. Professionals really have to work hard to device a robust strategy for keeping their site links on the top. Great potential is there if you apply white hat techniques to achieve search engine optimisation. Note that Google will be coming up with more algorithms in future but all that is heading towards fair SEO playing field. Hummingbird is just the foundation stone for a future improvement as some spotted it’s going to be a laser focus algorithm eventually.
Google’s Hummingbird Algorithm has affected most of search results because it’s a complete replacement of the algorithm. Right after Penguin algorithm the major change has happened to long queries as Google is putting more emphasis on matching the meanings of a phrase with concept rather than just matching words in the query. Basically, algorithms are like a bunch of formulas, now there are hundreds of formulas working together which has made it more complex and less optimised. In other words, it’s a long chess game but as soon as one gets holds of it, the game restarts and makes it a never ending story of search engine optimisation. The best strategy to deal with any of the Google Algorithm is to adapt White Hat techniques, be natural, work hard to list your site on higher Google Page Rank platforms, keep in mind as Bill Gates one said, “Content is the king”.